Sneha Kalita

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Sneha Kalita

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Sneha Kalita

Marketing Analyst helping organizations by supporting data-driven decision-making for strategic growth | Dog Mom

@snehakalita

Joined Sep 2020

Dallas, TX, USA

About

Inquisitive, detail-oriented, and motivated analyst with experience in analyzing marketing data, performing marketing research, assessing client needs, and calculating campaign ROI.

During academic and professional managed Google Analytics to refine SEM campaigns, performed survival analysis in Python, extracted data using SQL queries, created a multi-variate regression model in R, and developed dashboards in Tableau.

Scholar of recognition for Masters in Information Technology Management as well as awarded Honors Scholarship during Bachelors's degree.

Experiences

4yrs

Digital Strategist Analyst

Jun 2020 - Sep 2020

3mos

Jun 2020 - Sep 2020

3mos

• Collected, analyzed, and converted data into actionable insights by predicting future outcomes based on past data. • Optimized online marketing performance in terms of revenue, ROI, and other KPIs by working with website developers and account managers. • Analyzed website data to identify the target market and monthly business plans as well as actual statistics to identify growth opportunities. • Prepared reports that interpret consumer behavior, market opportunities, and conditions, marketing results, and trends.

Google Analytics

Hootsuite

Tableau

Microsoft Excel

Graduate Teaching Assistant

Aug 2019 - Dec 2019

4mos

Aug 2019 - Dec 2019

4mos

Assisted students to help them improve their performance in Web Analytics and Social Media Business class. Performed activities like developing teaching resources, helping with assignments, and reinforce learning concepts presented by the professor. Identified and recorded common problem areas and monitoring student progress.

Digital Marketing Analyst Intern

Jun 2019 - Jul 2019

1mo

Jun 2019 - Jul 2019

1mo

• Implemented SEM through Google AdWords by executing PPC campaigns to drive digital subscriptions. Performed A/B testing in eCommerce subscription flow. Analyzed these campaigns using Google Analytics and modified them based on performance. Identified the target market for each email campaign to maximize the click-through rates. • Built interactive dashboard reports in Tableau. Performed survival analysis based on Kaplan-Meier estimates using Python to predict how long before a customer churns to analyze and understand what makes a customer churn.

Python

Tableau

Google Analytics

Microsoft Excel

Information Technology Intern

Jun 2018 - Dec 2018

6mos

Jun 2018 - Dec 2018

6mos

• Extracted data using SQL queries to gain insight into financial and operational efficiency by reviewing and retrieving the previous packaging, deliver and discount options through SQL server. • Interpreted and created regression models using R to identify key metrics and their impact to make recommendations to the business, ultimately leading to a 3% reduction in overall costs.

MySQL

Microsoft Excel

Mathematics Teaching Assistant

Sep 2016 - May 2018

1yr 8mos

Sep 2016 - May 2018

1yr 8mos

Assisted students individually or in groups and help them improve their math skills. Performed activities like developing tutoring resources, helping with homework, and preparing students for tests. Identified and recorded common problem areas for the purpose of developing support services and reference materials and monitoring student progress. Developed effective tutoring and mentoring approaches through attending training sessions, shadowing other tutors, and participating in department meetings.

Tech Stack

Spreadsheets Online

Microsoft Excel

Mid-level

Databases

MySQL

Junior

Languages

Python

Junior

Business Intelligence

Tableau

Junior

General Analytics

Google Analytics

Beginner

PowerBI

Beginner

Marketing Automation

Marketo

Beginner

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